Salesforce Experience Cloud allows businesses to create branded digital experiences, such as portals, forums, and customer support sites. It integrates seamlessly with the broader Salesforce ecosystem, enabling users to leverage customer relationship management (CRM), sales, marketing, customer service, and more.
Core Salesforce Capabilities within Experience Cloud
- Sales: Manage sales processes and relationships with customers.
- Marketing: Execute marketing campaigns and track performance.
- Customer Service: Provide efficient support and resolve customer issues.
- Analytics: Analyze data for business insights and informed decision-making.
- Advertising: Manage advertising campaigns and measure outcomes.
- Content Management: Create, edit, and publish digital content.
Specific Focus Areas
- Partner Relationship Management (PRM): Build and manage strong relationships with partners.
- Customer Service: Efficient and effective customer support.
- B2B Commerce: Enable businesses to sell products and services online to other businesses.
- Content Management: Manage and distribute digital content across channels.
Key Advantages of Experience Cloud
- Customizable Experiences: Create multiple digital experiences tailored to specific user needs.
- Partner and Customer Engagement: Extend business processes to partners and customers through portals.
- Data Integration: Integrate external data like financial records or orders from third-party sources.
- Theming and Templates: Use predefined themes and templates to design branded experiences.
- Salesforce CMS: Use Salesforce CMS to create and distribute content across various platforms.
- Data Sharing: Share internal Salesforce data with external users via branded experiences.
Portals and Platforms in Salesforce Experience Cloud
- Partner Portals: Collaborative environments with real-time data sharing and transaction registration for partners.
- Customer Account Portals: Secure customer access to accounts, support resources, and personalized services.
- Industry-Specific Portals: Tailored portals with industry-specific information.
- Employee Communities: Centralized communication and collaboration tools for internal employees.
- Digital Help Centers/FAQ Portals: Interactive centers for customer support and ticket reduction.
- Microsites and Landing Pages: Targeted landing pages for specific user engagement and marketing campaigns.
- Support Sites: Comprehensive platforms for customer service and support requests.
- Online Storefronts: Customizable storefronts optimized for transactions and mobile.
- Customer Service Hubs: Manage customer support inquiries through a centralized hub.
Customer Support Solutions
- Customer Support Portals: Manage inquiries, support tickets, and customer issues.
- FAQs and Knowledge Base: Provide self-service resources for common customer questions.
- Order Tracking: Allow customers to track order status in real-time.
- Product Configuration: Offer product customization options based on customer preferences.
Community and E-commerce Building
- Forums and User Groups: Build engaged communities and support systems for customers.
- Brand Communities: Foster engagement platforms for customers, partners, and employees.
- Payment Forms: Provide secure online payment solutions.
Salesforce Experience Cloud Services
- Migration to Salesforce: Seamlessly transition to Salesforce with data integrity maintained.
- Experience Cloud Implementation: Customized solutions to meet business goals using Salesforce Experience Cloud.
- Custom Development: Tailored Salesforce solutions for unique business needs.
- Predictive Analytics Setup: Implement predictive analytics for better insights and trend forecasting.
- System Integration and Enhancement: Integrate Salesforce with other business tools to create interconnected systems.
- Reports and Dashboards: Create real-time, dynamic reports and dashboards for business metrics.
- Customization and Optimization: Optimize Salesforce configurations to maximize efficiency.
- Training and Onboarding: Provide interactive learning platforms for employee onboarding.
Salesforce Experience Cloud Specific Services
- Community Builder Customization: Design branded community pages reflecting your company’s style.
- Custom Community Templates: Tailor community templates to meet specific user requirements.
- Member Management: Manage community members and permissions efficiently.
- Lightning Bolt Solutions: Implement industry-specific Lightning Bolt templates to fast-track deployment.
- Chatter Integration: Enable communication and collaboration with Chatter integration within the community.
- Knowledge Base Creation: Develop a robust knowledge base to reduce support tickets.
- Community Analytics & Reporting: Track community performance with detailed insights and reporting.
- Mobile Access to Communities: Ensure mobile access to your community via Salesforce mobile.
Pricing for Experience Cloud
Salesforce offers different pricing models based on community needs and usage patterns:
- Self-Service Pricing:
- Customer Community Edition:
- Price: $2/login or $5/member per month (billed annually)
- Features: Basic community features like portals, knowledge base, and case management.
- Customer Community+ Edition:
- Price: $6/login or $15/member per month (billed annually)
- Features: Advanced sharing, portal customization, and delegated admin features.
- Digital Experience Management: Tools to build and manage online communities.
- Customer Service Portal Templates: Pre-built templates for customer service and account portals.
- Knowledge Base: A resource for common customer questions.
- Case Management: Track and manage customer issues.
- Lightning Flow Automation: Automate business workflows.
- Service Catalog: A listing of available services.
- Customizable Reports & Dashboards: Monitor performance through customizable reports.
- Customer Community Edition:
- Customer Community+ Features:
- Roles and Advanced Sharing: Enhanced control over user roles and content sharing.
- Delegated Administration: Allow community managers to handle administrative tasks.
For more detailed information, Salesforce offers specific pricing for customer self-service portals and external apps:
Learn more at https://theidlefellows.com/.